Principles of Marketing by Philip Kotler and Gary Armstrong This is one of the most used resources in my library that I constantly reference as a primary resource for marketing. The two authors Kotler and Keller are legends of marketing and their book shares the cumulative experiences with practical models, tools, strategy, and tactics that are proven. It is the most comprehensive marketing book covering marketing theory and practice with consistent updates that reflect the changing business and marketing environment. This is the essential marketing book widely used by universities and the book I reference most often as a marketer. Marketing Management by Philip Kotler and Kevin Lane Keller Marketing Books Used in University Curriculumġ. I have broken down the books into various categories, but there is a significant degree of content crossover, especially when it comes to social media. My intent was to capture and categorize the recommendations into the main idea of each book. I have tried to cover a wide-variety of disciplines within marketing providing insight that is relevant and actionable to grow your knowledge as a marketer. The books by top marketing influencers provide relevancy in today’s ever-changing business and marketing landscape. The list continues to build on the books used in graduate and post-graduate learning with additional books from marketing experts and influencers. The books used by higher education lay the foundation to understand all the key elements of marketing. This collection takes you from the marketing books used by many of the top universities.
The list is based on personal experience, research from academics, marketing professionals, and top online marketing influencers. I have accumulated a resource list of the top marketing books for marketers. Mishra is an Ex-Reader in Commerce, Motilal Nehru College, (University of Delhi) Delhi.If you are a marketer looking to build a comprehensive knowledge of marketing or simply find the next book to read, this post is for you. Qualification / Qualities of A Successful Salesman, Functions of Salesman, Selling as a Career And Classification of Successful Salesman. Advertising, Publicity And Public Relations 23. Promotion And Marketing Communication 21. Inventory Control and Order Processing 20. Wholesaler Or Wholesale Distribution Management 15. Product Identifications, Brand, Trademark, Packaging And Labelling Decisions 11.
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